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Not only does Mary the Asian elephant prefer to shower herself, but she's really good at it. So good, in fact, that her ...

On top of that, Ward gifted his teammates custom University of Miami Bose headphones, thanks to his NIL deal with the company. After years of debate surrounding the professionalization of amateur ...

In late 2022, the Colorado football program, a once-mighty power that had sunk to the bottom of its conference, needed a spark. It turned to Deion Sanders. Over the previous three seasons, Sanders ...

But how? And how much? A Post analysis of $125 million in payments reveals the patterns and disparities of a murky NIL market. It’s been three years since the NCAA started allowing college ...

In a huge move for Western Kentucky Hilltoppers, over 30 student-athletes have signed Name, Image, and Likeness (NIL) contracts with Outback Steakhouse, marking the largest NIL partnership for the ...

“In one sense, it’s more time consuming today because of the NIL,” Pitino said Wednesday at Big East Media Day at Madison Square Garden, where his team was picked fifth in the 11-team league.

But that doesn’t mean fans can forget about name, image, and likeness. NIL business isn’t restricted to a date or a season. It can impact college football at any time. I expect it to impact ...

“In terms of sports like football and basketball, with high majors offering scholarships in addition to NIL, there’s no way the Ivy League can compete,” former Penn men’s basketball guard Clark ...

The Arkansas Razorbacks became the latest team to unveil a quirky new NIL initiative when they announced their 'Spare Change Round Up' program. Razorbacks fans can now link any credit, debit or ...